The client

An international travel and transport provider. As part of a company-wide transformation programme, the HR organisation had identified a new set of company behaviours to represent the business's aligned values.

Focus area

The organisation actively uses behaviours-linked CBI questions in its interview process. The challenge was an entirely new suite of questions linked to the new behaviours, shared and used by HR teams across all operating countries.

Timescale

A full framework and question suite, in multiple languages, tailored to different job levels, delivered inside a 6-week window.

The old way

• Traditional HR consultancy engaged to build CBI questions
• Extensive, costly, and took several months to complete
• Required a team of organisational psychologists at high cost
• Almost entirely manual, and hugely time and labour-intensive
• Revisions meant weeks of further consultancy time

The new way, with us

• Custom-trained AI models built specifically for this project
• Entire framework delivered inside 4 weeks, start to finish
• One consulting team, augmented by AI, not a room of specialists
• Rapid, largely automated generation of topics and questions
• Revisions and customisations turned around in days, not weeks

Create a valuable resource to aid interview & selection across the business.

Create a simple but effective scoring system to evaluate candidate responses.

Tailor CBI questions to multiple job levels, relevant across a broad range of functions.

Ensure easy implementation and adoption across all operating countries.

Model training

Developed and trained a custom generative AI large language model for the project, plus child models specified on organisational behaviours and job levels.

Topics & questions

Generated topics and topic descriptions linked to each organisational behaviour, used to create unique core and prompt questions per topic and job level.

Scoring framework

Built a scoring framework for evaluating candidate responses, in line with the organisation's established scoring practices and models.

Translation

Translated question sets into multiple European languages to aid ease of adoption and use by diverse HR teams.

Bespoke AI models

A single master AI model created and trained for the project, plus 6 child models optimised for organisational behaviours and job levels.

Scoring & translation

Custom scoring framework aligned with organisational best practices, accurately translated into multiple languages.

New CBI framework

30 topic suggestions and topic descriptions, plus over 280 unique CBI and prompt questions aligned to organisation behaviours and job levels.

Rapid delivery

The entire project delivered inside 4 weeks from start to completion, including client feedback, review and customisations.