CASE STUDY · AI-POWERED BUSINESS DEVELOPMENT PLATFORM
From manual prospecting to an AI-driven intelligence platform, built, deployed and delivering results in weeks.
The brief
A recruitment tech client needed a smarter way to win business in a high-trust, slow-moving public-sector niche, with buying signals scattered across job boards, news feeds and contract notices. They wanted signals surfaced and scored automatically, and a single platform to carry prospects from first signal to signed client, without adding headcount. Delivered in under 5 weeks.
What we built
Signal intelligence
Continuously monitors job boards, RSS feeds, 100+ websites and contract notices, scoring each signal for commercial relevance.
AI-drafted outreach
Personalised outreach drafted from a curated knowledge base, ready for the BD team to review and send.
Full prospect pipeline
Stage tracking, follow-ups and stale-deal alerts, with won prospects flowing into a structured onboarding pipeline.
CRM & renewal management
Bi-directional CRM sync, plus renewal timelines and AI-generated retention strategies for existing clients.
Delivered in the build
Signal engine
Multi-source monitoring with AI scoring
Outreach generation
Knowledge-grounded, ready to send
Pipeline management
Prospect & onboarding stage tracking
CRM sync
Bi-directional integration
Renewal tracking
AI-assisted retention strategies
Revenue overview
Full client-base visibility
Within days of launch, the platform surfaced a signal the client would have otherwise missed. AI drafted the outreach, the client sent it, and a meeting was booked with a new prospect, validating the entire concept end-to-end in a live commercial setting. The platform is now the client's primary BD tool.
Client and product details kept confidential by agreement.