Synthesia, best known for its AI-generated corporate training videos, is expanding into interactive coaching with the launch of AI Roleplay Sessions, according to TechCrunch. The new feature lets employees practice challenging workplace conversations, from performance reviews to sales pitches, directly with responsive AI avatars.

Unlike static training videos, these sessions adapt to what an employee says in real time, offering feedback, scoring, and detailed analytics that help managers understand where communication skills are strong and where they need work. For companies investing heavily in soft-skills development, this shifts training from passive viewing to active, measurable practice.

The move signals a broader evolution in how enterprises are applying generative AI: not just to automate content creation, but to build genuinely interactive experiences that support people development at scale. For HR and learning teams, tools like this offer a way to standardize training quality across large, distributed workforces while still capturing individualized performance data.

As organisations look for practical, low-risk ways to bring AI into everyday operations, workplace coaching represents exactly the kind of use case that pairs technological novelty with immediate business value.

At Generative AI Solutions, we've seen firsthand how applying AI to real workforce challenges, like training and development, can deliver measurable results.